Tri Sigma Earns Six Fraternity Communications Association Awards
- Jun 1
- 3 min read
Tri Sigma’s Marketing & Communications Team earned top honors at the 2026 Fraternity Communications Association Annual Conference in May. Joining fraternity and sorority professionals from across the nation, team members participated in three days of idea-sharing, professional development, and roundtable discussions on emerging marketing trends. The event concluded with the FCA’s Recognition Banquet, where Tri Sigma earned six FCA awards for 2025 work—tying with two other sororities for the most awards received.
“Regardless of the awards we receive, I am incredibly proud of the work our Marketing & Communications Team produces," said Jennifer Freeman Thompson, Sr. Director of Marketing & Communication. "It demonstrates our commitment to creating meaningful engagement with members, alumnae, donors, and supporters through innovative storytelling, strategic engagement, and impactful visual communications."
The following awards recognize excellence for work completed in 2025:
MARKETING & COMMUNICATIONS AWARDS
Merchandise Promotion - 1st Place
2025 Holiday Gift Guide
Now in its third year, Tri Sigma’s Holiday Gift Guide paired persuasive storytelling with brand-forward design to increase seasonal sales and encourage members to view merchandise as a meaningful expression of pride and belonging. The comprehensive guide and subsequent promotional campaign increased traffic to the Purple & Pearls Boutique by 114% and drove a 70% increase in sales over 2024. This award honors the outstanding promotion of licensed merchandise or a shopping opportunity and was judged on use of persuasive copy and engaging design to appeal to a target audience, strategic planning as shown through outlined goals and objectives, and success as demonstrated through outcomes, metrics, and analytics. This project was led and designed by Associate Director of Marketing & Communications Hannah Laux with support from Engagement Coordinator Madilyn Miller, Epsilon Gamma–Grand Valley State University.
Website Improvement – 2nd Place
Launched in August 2025, Tri Sigma Foundation’s new website offers a more modern look, a streamlined menu, longer scrolling pages, and improved access to content. This research-led revamp aimed to create an informed, inspired, and impactful user experience that complimented trisigma.org while also standing on its own. Entries were judged on improved user experience, presentation of content, and overall design. The project was led by Jennifer Freeman Thompson with support from Hannah Laux, Ellen Herbig, Beta Beta–Missouri State University, and Robert Irish of Industrial Rabbit.
MAGAZINE EXCELLENCE AWARDS
Story Packaging (2–4 Pages) – 2nd Place
"2025 Triangle Foundation Campaign Launch"
Highlighting the Tri Sigma Foundation's historic $10 million comprehensive campaign, the article appeared in the 2025 issue of The Triangle and served as both a campaign update and a case for continued support. This award honors the outstanding combination of writing and design and was judged on creative use of typography, color, photography, illustration, infographics, and/or other visual elements to enhance the reader experience. It was developed by Ellen Herbig and Jennifer Freeman Thompson.
CRITICS CHOICE AWARDS
Magazine Design (Single Page) – 1st Place
“Which Founder Are You?”
Developed to engage both print and online readers of the 2025 issue of The Triangle, this illustrated quiz encouraged members to find which Founder they most resemble. secured top honors for its engaging design. The concept and interactive content was developed by Engagement Coordinator Madilyn Miller and designed by freelancer Katrina Chandler.
Logo Design – 3rd Place
2028 National Convention Logo
Each triennium, Executive Council is presented with logo options to debut in the convention location reveal video at the close of the preceding event. This logo, designed by freelancer Olivia Shelley, reimagines Tri Sigma’s colors within a desert landscape to highlight the location of our upcoming 2028 Convention in Phoenix.
Promotional Item – 3rd Place
2025 National Convention Bag & Scarf
Chosen by the Convention Hoopla Committee and designed by Jennifer Freeman Thompson, this Convention attendee gift juxtaposed an understated but oversized tote bag with a boldly patterned scarf. The scarf’s pattern was on trend, blending coquette-style bow detailing with illustrated violets and our Greek letters.
FCA received 774 entries from 53 member organizations in categories spanning a variety of areas designed to highlight the unique work of the fraternity/sorority industry. A complete list of winners and categories is available here.
In addition to the team's creative success, Jennifer Freeman Thompson was reelected to serve on FCA’s Board of Directors for the 2026–27 term.
